This is the first of a series of documents, drawing attention to the sort of work that Pacifica’s national decision-makers not only used to produce but were also happy to share with all members, staff, & the listening public more generally. As these documents show, the current decision-makers fail both tests.
Some Pacifica officials have ideas, as shown by the public sessions of PNB sub-cttees, but there are hardly any arguments, certainly not evidence-based, & certainly nothing that shows that either individual or collective research has taken place – not even the first necessary step, a perfunctory literature review, showing some awareness of the sciences of both programme production & delivery, & how to relate to, ‘to serve’, one’s audience, the famed ‘community’. Saying that the PNB keeps trying to re-invent the wheel is overstating even their intent: they’re idling, not even re-creating. The desperate question persists, one never asked by any Pacifica decision-maker: why?
This first document is the Pacifica Financial Recovery Plan of 28Feb2012. It was written by the Financial Recovery & Audit Taskforce. Headings used: the problem; increasing revenue; maintaining subscribers; increasing audience; digital distribution/mobile device access; e-commerce; controlling expenses; conclusion. The range of relevant areas, this alone, displays an adequacy of conceptualisation missing from any PNB public discussion occurring since the 2Apr2018 signing for the $3.7m loan, now reduced to $3.265m, from the Foundation for the Jewish Community, FJC. The document is 10 pages long.
https://mega.nz/#!emgXjaYA!JrZeD6CTN26XyDWSc-ZoNoTWAiD__dGef6buW5uYTpM (click the magnifying glass to read online, without having to download)
Two excerpts: the causes, the expectation.
The causes, second line of the summary:
The deficits were a product of many factors, among them declining listener support, failure to make programming changes to retain and grow listenership, and poor management of our budgets and financial reserves, both on the national and local station levels.
Yea, the sun riseth each morn.
The expectation, first line of the conclusion:
With the above strategies in place to increase revenue and control expenses Pacifica expects to pay off debts and become financially stable within 5 years, 2012 – 2016.
This plan is dated Feb2012. Seven-and-a-half years ago. At the time, a run of five years of successive losses. Instead of ‘the expectation’ there was this realisation: five more years of successive audited losses, thru FY2016; then the 2017 audit that demonstrated that those year’s financial statements, in not being supported by adequate documentation, are in effect worthless (& so can’t be relied upon by potential donors); & there’s every chance that the FY2018 auditors will come to the same conclusion whenever it is this year, now that NETA, in the person of the iCFO, announced to the latest PNB, Th1Aug, that they’ve ditched the pretence of a timeline. The FY2019 audit, the first of financial statements for which NETA have also done the bookkeeping, will presumably be a ‘clean’ audit, that is, the auditors issue an unmodified opinion. Which is progress.
(The latest, vaguest of vague, public iCFO report on the FY2018 accounts, by Tamra Swiderski, in effect recognises the hopelessness of the state of the financial records & supporting evidence, as NETA try to develop the trial balance into the two principal financial statements for evaluation by the auditors – please see the quote, & the Audit Cttee Chair’s unjustified silence, at https://pacificaradiowatch.home.blog/2019/07/18/pacifica-annual-auditor-s-reports/.)
With all five Spring Fund-drives failing this year, & with no PNB-approved budgets guiding station financial decision-making, despite any sizeable bequests it’s only prudent, & so rational, to expect another loss this year. So, given the evidence, no-one doubts that thru FY2019, on top of the situation detailed in the Feb2012 report, this will be eight more years of successive losses, making the run 13 years, from 1Oct2006 to 30Sep2019.
And the response at the top, the directors supposedly directing? The PNB has proved unwilling to ‘bite the bullet’, to be rational about Pacifica’s financial crisis – so much so that it proved unable to accept that technique, as personified by ED Maxie Jackson, has any place in the work that has to be done. The PNB majority demands a supplicant, not a radio professional.
When a decision-making body has consistently proven both unwilling & unable to respond adequately to an obdurate chronic financial crisis, acute except when meliorated by a golden corpse, its members don’t deserve to be there.
Pacifica = the necro-economics of the golden corpses
But will the current LSB pseudo-elections, voting starting next Thursday, results due F1Nov (sic), usher in the necessary change? Hold your breath, then expire – but only after writing in that bequest. Forget those joke write-in votes, this is a serious matter, deadly serious: Pacifica’s life depends on you, Pacifica’s life depends on your death.
(Nagasaki Remembrance Day . . . 11.02am local time, mass murder from 5½ miles up)